General News

Item 9 Labs. Corp Expands Marketing Team

Appoints Kyle Jennings as Vice President and outside consulting Creative Director

SCOTTSDALE, Ariz., June 28, 2019 (GLOBE NEWSWIRE) — Item 9 Labs Corp. (OTC: INLB) (Item 9 Labs or the Company), a leader in comfortable cannabis health solutions for the modern consumer, today announced the expansion of its corporate marketing team with the appointment of Kyle Jennings as Vice President and the hiring of RC Giant LLC, as consulting Creative Director.

“As Item 9 Labs grows, it was important for us to build a team with cannabis and mainstream marketing expertise. Our new additions have a strong track record managing high-level campaigns for global brands and we are excited to have them on board,” stated Sara Gullickson, CEO of Item 9 Labs.

Jennings previously served as Director of Brand Development at Sunday Goods where he managed licensed cannabis products Apothecanna and Mr. Moxey’s Mints as well as marketing programs in Arizona and California.

Prior to entering the cannabis space, Jennings lead sales initiatives for mainstream sports and wellness brands, including Red Bull, 5-hour ENERGY, KIND healthy snacks, NASCAR, the National Hockey League, and Major League Baseball. While at Red Bull, Jennings managed a team of 30 people and marketing channels in Arizona, Nevada, and New Mexico,  driving the sales of three million cases annually.

“I am extremely excited to join such an incredible team and brand.  The internal culture, vision, and passion at Item 9 Labs is second to none.  The daily love that goes into our amazing products and our patient first mentality has set us up to do great things,” stated Jennings.

The Company’s consulting Creative Director, RC Giant, brings over 20 years of creative design, product placement, product development, and big box retail expertise to Item 9 Labs. RC Giant’s team brings expertise such as former Art Director at Action Sports Management, one of the first extreme sports management agencies owned by professional motocross and skateboard athletes, and owner of a sports design agency which has directed local and national campaigns and developed products with China-based factories.

Item 9 Labs is an all-encompassing cannabis enterprise with diverse product suites and medical cannabis operations in multiple U.S. markets. Current facilities include distribution and processing operation Strive Wellness of Nevada and dispensary Strive Life Grand Forks in North Dakota. Item 9 Labs is also an operational partner of distribution and processing facility Strive Wellness of Ohio.

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Source: GlobeNewsWire via QuoteMedia